Jim Ryerson's  SHOT OF OCTANE  Sales Videos

The Violand Institute has partnered with Jim Ryerson, Founder and Chief Acceleration Officer of Sales Octane, Inc., to offer a multitude of short, instructional videos designed to provide a boost of energy through time-honored principles that will maximize the efforts of sales professionals and help them to close more business.

The videos are grouped together by topic and relate to one another.  Whether your goal is to increase sales revenue or profits, to motivate, or to train, that’s what the Sales Octane videos are about.  New videos are added periodically.  Sell smart.  Sell more.  Get the training you need to achieve peak performance.

Click on each category's information icon to see a summary of the videos in each category.  Then click on the category to access the videos.  Note that these videos are not approved for CECs through IICRC and RIA.

Where to start?  We recommend that you first view "How to Use Shot of Octane", then the "Psychology of Selling" series, and then the "Behavioral Style Selling" series.


  • What to Do When the Customer Asks You a Question and You Don't Know the Answer.   Found in Business to Business Sales - The Appointment.
  • Overcoming the Block at Closing the Sale.  Found in Overcoming Objections and Closing the Sale